Increasing Individualism and Collectivism

NCT03429725 — Not applicable, Completed, 495 participants, Yale-NUS College

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Increasing Individualism or Collectivism on Amazon Mechanical Turk Participants

Registry	NCT03429725
Status	Completed
Phase	Not applicable
Study type	Interventional; randomized, parallel, masking: double, health services research
Enrollment	495 (Actual)
Sponsor	Yale-NUS College (Other)
Conditions	Individual Difference
Interventions	Online prime (statements writing), Online prime (circling), Online prime (Sumarian Warrior), Online prime (all) (Other)
Dates	start 2017-09-17, primary completion 2017-10-23, completion 2017-10-23, first posted 2018-02-12, last updated 2018-02-13
Locations	1 site in Singapore

-Summary

An online survey is conducted on MTurk populations from India and USA. Participants were assigned either a condition with primes of individualism or one with primes of collectivism, before responding to a scale on culture and indicating details of their demographics.

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+Arms and interventions

Arm	Type	Interventions	Description
Individualism	Experimental	Other: Online prime (statements writing); Other: Online prime (circling); Other: Online prime (Sumarian Warrior); Other: Online prime (all)	Participant will be randomly allocated to either the individualism condition or the collectivism condition. For individualism condition, participant is tasked to write statements relating to his/her differences from the his/her immediate community, circle pronouns that relate to the self, and read passages related to individualism.
Collectivism	Experimental	Other: Online prime (statements writing); Other: Online prime (circling); Other: Online prime (Sumarian Warrior); Other: Online prime (all)	Participant will be randomly allocated to either the individualism condition or the collectivism condition. For collectivism condition, participant is tasked to write statements relating to his/her similarities to the his/her immediate community, circle collective pronouns, and read passages related to collectivism.

Online prime (statements writing) (Other): Participants to write statements describing themselves or their similarities to their community.
Online prime (circling) (Other): Participants to circle either pronouns denoting themselves or pronouns denoting others.
Online prime (Sumarian Warrior) (Other): Participants read a passage which described the factors that led to his success in a war.
Online prime (all) (Other): Participants wrote statements, circled pronouns, as well as read the Sumarian Warrior passage.

+Outcome measures

Primary outcomes

Higher collectivism or individualism level [10 minutes]: Individualism and collectivism levels will be measured by Triandis \& Gelfand (1998)'s "Culture Orientation Scale". This is a 16-item scale designed to measure: 1) Vertical Collectivism (VC) - seeing the self as a part of a collective and accepting hierarchy and inequality within that collective; 2) Vertical Individualism (VI) - seeing the self as fully autonomous, but recognizing and accepting the existence of inequality; 3) Horizontal Collectivism (HC) - seeing the self as part of a collective but viewing all the members of that collective as equal counterparts; and 4) Horizontal Individualism (HI) - seeing the self as fully autonomous, and believing in equality amongst individuals. All items are answered on a 5-point scale, ranging from 1= never or definitely no and 5 = always or definitely yes. Each dimension's items are summed up separately to create a VC, VI, HC, and HI score to reflect the level of collectivism and individualism in the sampled group.

+Eligibility

Sex: All, ages: 21 Years to any, accepts healthy volunteers

Inclusion Criteria:

* above age 21

Exclusion Criteria:

* below age 21
* not able to make decisions for self

+Locations (1)

Facility	City	Country	Status
Yale-NUS College	Singapore	Singapore