Exploring Folksonomy For Personalized Search

Abstract

As a social service in Web 2.0, folksonomy provides the users the ability to save and organize their bookmarks online with "social annotations" or "tags". Social annotations are high quality descriptors of the web pages' topics as well as good indicators of web users' interests. We propose a personalized search framework to utilize folksonomy for personalized search. Specifically, three properties of folksonomy, namely the <i>categorization, keyword,</i> and <i>structure</i> property, are explored. In the framework, the rank of a web page is decided not only by the term matching between the query and the web page's content but also by the topic matching between the user's interests and the web page's topics. In the evaluation, we propose an automatic evaluation framework based on folksonomy data, which is able to help lighten the common high cost in personalized search evaluations. A series of experiments are conducted using two heterogeneous data sets, one crawled from Del.icio.us and the other from Dogear. Extensive experimental results show that our personalized search approach can significantly improve the search quality.